What are phytochemicals?

The definition is: non-nutrient plant chemicals that
contain protective, disease-preventing compounds. 

The definition is: non-nutrient plant chemicals that
contain protective, disease-preventing compounds.

There is evidence from laboratory studies that phytochemicals in fruits and vegetables may reduce the risk of cancer, possibly due to dietary fibers, polyphenol antioxidants and anti-inflammatory effects. Specific phytochemicals, such as fermentable dietary fibers, meet significant scientific agreement to be allowed limited health claims by the US Food and Drug Administration (FDA).[1]

Phytochemicals have been used as drugs for millennia. For example, Hippocrates may have prescribed willow tree leaves to abate fever. Salicin, having anti-inflammatory and pain-relieving properties, was originally extracted from the white willow tree and later synthetically produced to become the staple over-the-counter drug called Aspirin.

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Avocado, olives & olive oil

Papaya does not contain fat so does not influence the cholesterol level in the blood. 

Papaya does not contain fat so does not influence the cholesterol level in the blood.

Avocado and olives do contain fat but no saturated fat. The fat of avocado and olives has a positive effect on the cholesterol level in our blood.

Cholesterol in foods increases levels of LDLs.3 Cholesterol is found only in animal products. Meat, fish, poultry, dairy products, and eggs all contain cholesterol, while plant products do not.

Saturated fats raise cholesterol levels. They are found predominately in animal products but are also found in a few vegetable oils, such as palm oil, coconut oil, chocolate, and hydrogenated oils.

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Fruit and veg cut disease risk

Eating fresh fruit and vegetables can help to ward off serious diseases including cancer.

Eating fresh fruit and vegetables can help to ward off serious diseases including cancer.
Researchers have found that low levels of vitamin C - which is found in fruit and vegetables - are associated with higher death rates from heart disease and strokes in men and women, and with some cancers in men.

Modest increases in fruit and vegetable intake of just one or two servings a day may be associated with large benefits for health

Professor Kay-Tee Khaw
The results hold true regardless of people’s age, blood pressure or whether or not they’ve smoked.

They raise the possibility that increasing the amount of fruit and vegetables in the diet might have a beneficial effect in preventing disease.

In fact, the charity Cancer Research UK says that if people ate just one apple or orange a day it could cut their risk of dying early from cancer or other diseases by 20%.

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Why Fruit?

These ideas might stimulate your fruit consumption!
Why should we have five to nine fresh pieces a day, organically grown if possible? 

These ideas might stimulate your fruit consumption!
Why should we have five to nine fresh pieces a day, organically grown if possible?
For the largest part fruit consists of water just like the human body does;
Fruit is 100% bad-cholesterol free;
Fruit stimulates the memory;
The idea that fruit is an expensive nutrition;
The miraculous healing effects of fruit;
Fibers;
Fruit makes you feel better;
Ethical reasons to eat fruit;
Fruit is the most natural food;
The human diet;
Fruit juices - squeeze those fruits!
For the largest part fruit consists of water just like the human body does
Like 80% of our body is water so does 80% of fruit consist of water!
If you think about it, it’s logical for the human body to consume food that contains as much water as the body itself. The nutrition that meets that requirement is fruit. There is no other food than fruit on this planet that contains on average 80% water.
Vegetables also contain a lot of water and are therefore second best. 

Fruit is 100% bad-cholesterol free
No doubt about this argument. Too much bad-cholesterol is not good for our bodies and fruit doesn’t contain bad-cholesterol. Animal products like meat and dairy contain a lot of bad-cholesterol.

Fruit stimulates the memory
If you didn’t know yet: fruit is the ultimate brain fuel. Fruit has a positive effect on our brains. The way this works still has to be found out and many scientists are looking into it as we speak. What we do know is that if you consume fruit effectively, your brains can recall information faster and more easily. This is very useful information for people who are preparing for an exam. Students that want to go to this page immediately go to: improve your exam results with fruit.

The idea that fruit is an expensive nutrition
Did you always think that fruit was an expensive product? Take a good look at how much money you spend on other food. It could be worth something to replace some of those expenses with fruit. We think that fruit is the healthiest food on earth and therefore it is well worth spending our money on.

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